If you are a local small business owner then don’t leave your own business off the Christmas gift list this year. Below are 7 things you can do to bring Christmas cheer to your business (and yourself).
1. Claim your free Google Places business listing.
2. Create your Facebook Business Page and secure your vanity URL ie facebook.com/{yourbusiness} (you will need 25 fans so get your customers and family involved)
3. Check the Title text on your website pages. It should include your key services or products so that search engines can better categorise your website and rank it higher in search results. (If you would like help let me know – this is the very basics of search engine optimisation)
4. Join the Redcliffe Small Business Meetup.com group and get free help and training on how to promote your business online.
5. Run a trial of Google Adwords with $50 and measure the effectiveness against your current advertising. (Look in your local news agent for online business magazines which will often have vouchers to use for free Google Adwords credit)
6. Create an account with oDesk and outsource a data entry or web research task that you’ve been putting off eg. Visit the sites of nearby companies in field X and provide a report on the average price of product Y.
7. Write a press release and submit to free press release websites to increase your business exposure.
If you do all these then your business outlook and mindset is drastically going to change next year.