Body-Boarding the Social Media Avalanche

The press release from Warner Brothers a few days ago (8th March 2011) should wake everyone up to how critical it is to get your heads around 3 major concepts that are descending like an avalanche on to what used to be the Internet. Neither of them will be new to you, but the likelihood is that, if you are a small business owner, you are not doing much in either area.

When I say “what used to be the Internet” I’m being a bit tongue-in-cheek. But it’s important to know that everything’s changing very fast. You can body-surf the avalanche or you can be swept away with it and the choice is up to you.

The three things we are talking about are Video, Social Media and Online Business Marketing. Warner Brothers announced that “it will begin testing an offering of selected movies for purchase or rental through Warner Bros. Entertainment’s Facebook movie Pages. Consumers will be able to use Facebook Credits to easily buy or rent a title, all while staying connected to Facebook. ”  The President of Warner Bros. Digital goes on say that “Facebook has become a daily destination for hundreds of millions of people…Making our films available through Facebook is a natural extension of our digital distribution efforts.”

So if you didn’t know already, then you should be realizing that the marriage between video, social media networking sites like Facebook/Twitter and Business is happening already and is poised to shake up the whole foundations of doing business on the Internet the world over – and that most definitely includes Australia.

If you think people spend a lot of time on Facebook and Twitter now, as these sites add more functionality they will continue to provide a platform for more things that you used to do elsewhere and keep users there for longer on the site. Facebook will become a one-stop portal which its current 600 million plus users, plus the many other new users that flock there every day. Essentially they’ll never have to leave! This means that there is a captive audience of many millions locally in Australia for your products and services.

Have you staked a claim on Facebook yet? Warner Bros have…and maybe your competitors will soon.

Are you getting the most out of the options that Facebook gives businesses for setting up a page?

If you would like someone to run an eye over your Facebook page and give you some feedback then email us at [email protected]