Whether you are sending an email, a piece of direct mail marketing or a bill, the goal is always to get the recipient to open it and focus their attention on it.
To do this you have to cut through all the other distractions that bombard all of us, everyday – the attention of your customers and leads is becoming an increasingly valuable prize.
Small tweaks to your envelopes that make them standout in a pile is one tactic to achieve this.
Worth a try are:
* ‘lumpy’ mail (including a dice or key ring),
* unusual size envelopes,
* bright colour paper, or
* hand writing on the outside
Our local utility company is using a cheap bribe to get customers to open their letter.
Have you tried something different with your postal mail?
What was it?