Email Marketing Is Dead. Again? Maybe? Unlikely. Aug. 1st by Mick Cullen Leave a Comment [<a href=”http://storify.com/redcliffelabs/email-marketing-is-dead-again-maybe-unlikely” target=”_blank”>View the story “Email Marketing is Dead. Again? Maybe? Unlikely. ” on Storify</a>]<br /> <h1>Email Marketing is Dead. Again? Maybe? Unlikely. </h1> <h2>Below is a round up of the Tweets from the #imbrisbane event this morning covering email marketing. I’ve tried to capture most of the stats and insights that were tweeted so you can get a feel for the curent state of professional email marketing.</h2> <p>Storified by Redcliffe Labs · Tue, Jul 31 2012 19:16:36</p> <div>Email marketing is far from dead. In terms of ROI for a small business the ability to re-engage and reach out to prospects that have identified themselves as interested and past clients without needing to purchase media space each time to do so is hard to beat. <div><br></div> <div>Email marketing will always be more effective when it is combined with other channels as some of today’s discussion bears out. Combining email with social media, video, website opt-ins, events, education and mobiles allows the strengths of each channel to leverage the others. </div> </div> <div>Email marketing returns $40.56 for every dollar spent on it (Direct Marketing Association) #imbrisbaneInteractive Minds</div> <div>#imbrisbane Must check out http://emailisnotdead.comMichaela</div> <div>Some interesting figures and a lot of links to sources on http://emailisnotdead.com as pointed out by Michaela above.</div> <div>Use social media to increase brand awareness, email marketing to promote your business and generate web traffic – @vision6 #IMbrisbaneJeff Polley</div> <div>In Apr 12 mobile took the lead as most popular way to use email. @Vision6 #imbrisbaneKym O’Gorman</div> <div>RT @IMBrisbane: Wow, almost 30% of opened email is open within the 1st hour. Makes time of send pretty important #imbrisbanealluxia</div> <div>Aim to personalize your content on every level – be human & funny + look at how to solve people’s problems! #IMbrisbane @vision6Nadine Zrinzo</div> <div>#imbrisbane automation helps you to send the right email messages to the right people at the right time.Vision6</div> <div>Don’t use your email to sell at every turn. Educate, inform and inspire your customers. Seems obvious right… #imbrisbaneInteractive Minds</div> <div>Building relationships with email – don’t sell all the time says @davidsmerdon at #IMBrisbane’s #emailmarketing eventKP {Piece x Peace}</div> <div>30% of emails are opened in the first hour on a mobile device. #imbrisbaneiFactory</div> <div>QPAC has seen a 25% increase in revenue after introducing a QPAC recommends section in emails (you may also like…) #imbrisbaneInteractive Minds</div> <div>Place video in your email. @qpac see 35% of clicks from email are on the video content. #imbrisbaneJeff Polley</div> <div>Boris sharing his deadly email sins. #1 is testing useless subject lines. Think about what you want to learn before testing #imbrisbaneInteractive Minds</div> <div>2nd deadly sin: homogenization – meaning one solution for all without segmentation #imbrisbaneInteractive Minds</div> <div>RT @IMBrisbane: 3rd deadly sin: don’t be dependent on 3rd parties to execute your campaigns. #imbrisbanethomas medhurst</div>