If you are feeling like you are getting less and less visibility and audience reach on your business Facebook page then you are not alone. Expect this to be the new ‘normal’ in 2014.
Facebook has matured as a marketing channel (and the younger audience is starting to move on) and now that the company has shareholders you will now need to start thinking about shifting your Facebook strategy to include more paid advertising.
For for info and examples of page reach numbers watch the video:
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