How Much KLOUT Does Your Redcliffe Small Business Carry?

Some small businesses just have more clout than others, don’t they.

If you’re wondering how you can measure the influence your Redcliffe small business has on others in the world of social media there is a tool that can help you.

Social Media influence measurement for local businessIt’s called KLOUT and it gives every online entity a score between 1 and 100, indicating their level of online influence. This is not only “nice to know” information – there are ways that your small business can use it in your online marketing strategy and specifically in your social media marketing, so read on!

How Does Klout Work?

Klout uses over 35 variables on Facebook and Twitter to measure 3 main traits of an online entity:

True Reach – the size of your engaged audience, based on your followers/friends who listen and react to your messages.

Amplification Probability – the likelihood that your messages will generate actions (retweets, @messages, likes and comments.)

Network Score – how influential your engaged audience is.

The whole KLOUT system is based on the premise that the more influence you have the more you will drive people to “action” which, in the world of social media, means a reply, a retweet, a comment, or a click.

How Does this Affect a Redcliffe Small Business?

Other than giving you an ego-boost what does it mean if your business Facebook page is given a high Klout score?

Well, it means that you have a lot of followers who you engage with regularly and who respond to your interactions, many of whom are themselves well-connected and influential in the social media world.

If your Klout score is low then maybe you need to be putting more attention into your social media marketing strategy – generating more interesting content that promotes interaction and responses, getting creative with ways to drive more people to your Facebook page and to follow you on Twitter.

This all ties in with your online reputation monitoring and management – if someone with a high Klout score is talking about your business then you need to pay attention as their message has the potential to travel far online. While not the ultimate scroe card it does give some indication on reach and social media engagment.

You can find out more about the Klout influence metric here. Watch this space for news about similar tools, as people and businesses start to be more concerned with their reputation and level of influence online.

How about your Redcliffe local business…what’s your Klout score?  Let us know in the Comments section below.