Take advantage of Brett Chamberlain’s 20+ years in business turnarounds and consulting when it comes to setting pricing in your business.
In this interview Brett talks about the importance of price as a direct driver of profit in your business, some of the methods that businesses use to develop their prices and ways you can immediately and easily start to find the right prices in your business.
We look at why a 2% increase in price can have a dramatic impact on your profitability and similarly the impact on discounting to your bottom line.
Brett introduces the concept of A,B,C and D class customers and how they react to the pricing advice shared in the interview.
An important point highlighted is the role that ‘Value’ plays in pricing with value = benefit / price
So try some ‘pricing thermalling’ today in your business, and please report back your findings to let us know how you get on.
If you have questions about the interview drop them in the comments below and between Brett and I, we’ll attempt to answer them for you.