This is just a test to see what the Photosynth embed looks like on a blog post page.
Lots of possibilities here for showing customers around your venue/product. This panorama is an ‘after’ shot for a flooring company.
A downside is that this solution needs Microsoft’s Silverlight add-on installed to view.
Edit: also doesn’t look like views correctly on iPhone so that’s a deal breaker for me at the moment.