Website Design and Development

Unless you are getting your web site to “work” for you then you are wasting your money.

You wouldn’t allow a member of staff to sit around all day twiddling their thumbs, while you get no return on your investment would you? Well, we at Redcliffe Marketing Labs believe your web site should be no exception. Make it earn its keep!

Some of you reading this may be small business owners who don’t yet have a web site, or who had one made a few years back but haven’t revisited it since or quantified whether it is worth the monthly expense of hosting and maintaining it.

Redcliffe Marketing Labs are in the business of making your business work better by building an online presence.

Not just a web site, but a Web presence.

There is a difference! Web sites can be static pages that are no better than electronic fliers. Unless a flier is handed out by someone it doesn’t reach an audience, does it?

If nobody knows where your web site is then they cannot find it. Simple.

A good Web presence means that if your customers are searching for a particular item or service (via search terms in Google, for example) then they will be directed via the search engine to your site. Potential customers will be generated for you, if your site is fully optimized and can find you.

Once at your site the experience will be interactive. They will not only be able to find out exactly what your products and services are but they may be able to purchase them there and then. At the very least they need to be able to contact you easily.

Most companies that are serious about a real web presence will be using video nowadays. Because of the huge popularity of sites like YouTube, people are increasingly expecting video to be a part of their online experiences. The roll out of the national broadband network across Australia means that this trend will only continue to grow.

Unless you are looking at a web site with search engine optimization that drives customers to your site, and then deliver what they expect or beyond, then the simple fact is that they will buy from elsewhere.

All businesses can and should benefit from an online presence.

Whether you are a hairdresser with a newly opened salon, a used car dealer or a restaurant owner, if you don’t have an optimized web site that is using the technologies available to market your business then you may want to check your strategy.

“My type of business doesn’t need a web site”

If this is your first reaction then please let us know what type of business you have. We are yet to find a business type that cannot benefit from a good optimized web site. It’s a little like saying that you don’t need customers! We’ll be happy to show you the advantages.

“ I already have a web site but I don’t get much interest in it”

This is another common reaction. The question really needs to be asked “Why don’t I get much interest in my web site?” Most of the time it will be because your site was designed and then left to sit there. Unless it is working for you it is virtually useless.

A well-built web site, that targets certain keywords that highlight your main products and services, that your existing customers and new customers can locate and readily access, will get interest. And interest in a good web site will turn into sales.

“I’ve been thinking of getting a web site but was worried about the cost”

Nowadays it needn’t be expensive to create and maintain your presence on the web. It may be costing you more not to be there, if potential customers are going to your competitors because when they searched they were directed there and found everything they were looking for.

“I don’t have the time”

Again, a small investment of your time can reap big rewards. Outsourcing the design, optimization and functionality of your site to professionals who know how to make the most of a web presence, makes good economic sense in the long run.

Here’s Where Redcliffe Marketing Labs Can Help…

  • High Quality, fully SEO optimized web sites that your customers will be able to find and, just as importantly, be convinced to stay and buy from.
  • Web sites designed to be web presences for you 24 hours a day, 7 days a week
  • We will build your web site in WordPress which makes it easy to maintain and navigate around
  • 100% original and customized designs
  • A fast turn around time for your business
  • You will have a project manager to guide you through the whole process

Keeping it Simple with our Tailored Packages

The following web site building packages will ensure that you get it right first time, without going through the trial and error process that can be a headache for people setting out in marketing their business online for the first time:

Fast Start Website Package – A rapid setup solution. Just choose the style you prefer, complete a few details and we will get to work on your site!

Silver SEO website – For more design choices and customization

Gold SEO website – Highly customized and social media-ready web sites

E commerce Add On – Shopping Cart Add Ons allowing Customers to buy direct from your site, enhancing its functionality

Social Media Skinning Add On – Bring the look and design of your web site to YouTube, Facebook and Twitter. The future for business marketing is already here with social media and your business can benefit from being part of it.

Custom Logo Development Available – We can create the logo that helps brand your business.

Web Copy Services – If you need your actual web content written for you we have the expertise and the writers that will deliver high class copy designed to sell your business.

How Can You Save on the Ongoing Costs?

If you have a dollar figure in mind, allocated to building a web site, it would be wise to consider an ongoing budget that allows you to adjust your web site to maximise optimisation and get the benefits from new developments and technologies. Think of the above packages as a great first step. You don’t need to over-spend on creating the initial web site.

After all, there is no point in designing a site fit for a King, if nobody is visiting it.

For example, you may decide that a simple site will be sufficient for now, but how long will it be before you need to incorporate video? Most of the successful larger sites out there are now starting to include multimedia, so you need to leave room for expansion once you have grown your customer base.

Also, more Australians are accessing the Internet via mobile devices, such iPads, iPhones and the like. Social media sites are playing a key role in changing what we need to do to web sites to keep them attracting customers.

Our teams can give you the limited training you will need to maintain your own site, thereby saving you ongoing costs, but also be there for you to assist in upgrading the technical side of things. Please see Redcliffe Marketing Labs’ Online Video Marketing page for the types of additional services we can provide to keep your business at the leading edge of your market in these rapidly changing times.

So You Need a New Web Site – What Next?

If you’ve realized how an active web presence will boost your sales, or even if you’re not sure and need some guidance lets get started.