Every small business owner needs to contend with branding in some way or other.
It can sometimes be a long shopping list:
- business cards
- vehicle signage
- social media properties
- staff uniforms
- paper stationary and more.
Like any profession, graphic designers have their own industry vocabulary and a set of requirements that they need from you as a business owner before they can create a piece of work that will do the job for you. It’s not as simple as just saying ‘make me a logo’.
In this interview I chat with Tim Button from Buttons Creative. Tim is a small business branding specialist. We talk about what business owners need to know and have prepared before they approach a designer.
This is part 1 of the interview where the focus is on the creative briefing process and the important part it plays in getting a successful outcome. You’ll learn about the different design service options that you have available and what you need to bring to a meeting with a designer.
In PART 2 Tim gets more into the mechanics of a logo design and the types of deliverables a graphic designer will provide. Knowing to ask about topics such as copyright and understanding what file types you need can save you money and stress at the end of the project.